Kaufland.de is the online marketplace of the Schwarz Group, one of Europe’s largest retail groups, also known for Lidl supermarkets. The platform offers a wide range of products from groceries to electronics, household items, and more, serving as a European alternative to Amazon.

Why Choose Kaufland.de

Kaufland.de stands out as a European-owned and operated general merchandise marketplace that keeps all customer data within EU jurisdiction. Originally launched as real.de, then acquired and rebranded by the Schwarz Group, the platform combines the convenience of online shopping with the reliability of an established European retail company.

The platform offers both Kaufland’s own products and items from third-party sellers, creating a diverse marketplace. Its integration with physical Kaufland stores for pickup and returns adds convenience for many European consumers.

Data Residency and Privacy

• Headquartered in Germany
• All data centers located within the EU
• Subject to strict German and EU data protection laws
• European ownership through Schwarz Group
• No data transfers to non-EU jurisdictions
• GDPR-compliant privacy practices

Features

• Wide product range (groceries, electronics, fashion, home goods)
• Marketplace for third-party sellers
• Multiple payment options
• Click & Collect service at physical stores
• Competitive pricing
• Customer reviews and ratings
• Wish lists and save-for-later features
• Mobile app for iOS and Android
• Integration with Kaufland loyalty program

Limitations

• Geographic availability limited to Germany and select EU countries
• Smaller marketplace than Amazon with fewer third-party sellers
• Limited international shipping options
• Not as extensive electronics selection as specialized retailers
• Digital content offerings (ebooks, streaming) not as developed as US competitors